Not surprisingly, these little orbs of intoxication-which are priced at $3.49 a pop, contain 15 percent alcohol, and come in sticky-sweet flavors like “Lime ‘Rita’” and “Pineapple Colada”- have become something of a meme on TikTok. The Z at the end adds a pop of playfulness, which feels in line with the sort of marketing language we have come accustomed to associating with the millennial generation, as well as Gen Z-the youngest of whom, per the Pew Research Center, are now of legal drinking age. Lifestyle associations? Assuming that “liking to party” is a lifestyle, then check. Even if you’ve never heard of BuzzBallz, all it takes is one guess to figure out what they are: liquid-filled balls with flat bottoms and soda-can tops that, when popped and sipped from, will get you buzzed.
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